At CES 2025, Samsung showcased its latest advancements in television technology, unveiling new QD-OLED, Neo QLED, and The Frame Pro models. Central to these innovations is Samsung Vision AI, an intelligent suite of features designed to elevate the smart TV experience.
Samsung Vision AI integrates artificial intelligence to deliver tailored recommendations, real-time translations, and interactive content insights. With partnerships involving OpenAI and Microsoft, Samsung aims to redefine how viewers interact with their TVs, combining cutting-edge AI with immersive entertainment.
Revolutionizing Entertainment with Vision AI
1. Real-Time Translation
Samsung Vision AI introduces Live Translate, a tool that provides instant subtitle translations for up to seven languages. This feature makes global content accessible to a diverse audience, bridging linguistic barriers without disrupting the viewing experience.
2. Content Insights at a Glance
The Click-to-Search feature allows users to learn about on-screen actors, locations, or objects in real time. With a simple command, viewers can dive deeper into their favorite content without needing a second device.
3. Personalized Recommendations
By analyzing viewing patterns, Vision AI offers tailored content suggestions, ensuring users discover new shows and movies that align with their preferences. Whether you’re a fan of thrillers or documentaries, Samsung Vision AI curates your entertainment library.
4. Generative Wallpaper
Transform your TV into a personalized art display. Using AI, the Generative Wallpaper feature creates dynamic backgrounds that adapt to your style, turning your screen into a home décor centerpiece.
5. Multitasking Assistance
Samsung Vision AI extends its utility beyond entertainment. By leveraging tools like OpenAI’s GPT and Whisper, users can perform tasks such as voice-activated searches, accessing healthcare advice, or even managing streaming services—all through their smart TVs.
Collaborations Driving Innovation
Samsung’s integration of Vision AI results from strategic collaborations with Microsoft, OpenAI, and Google. Microsoft Copilot enhances search and recommendation functionalities, while OpenAI’s tools like GPT and Whisper introduce advanced chatbot interactions and language processing capabilities.
As AI-powered TVs become a competitive market, Samsung’s partnerships position it to rival industry players like Google, which plans to integrate its Gemini AI into Google TV OS by late 2025.
New Models Featuring Vision AI
Neo QLED 8K QN990F:
This flagship model features an NQ8 AI Gen3 processor, delivering improved visuals through 8K AI Upscaling Pro and Auto HDR Remastering. Audio is also upgraded with Adaptive Sound Pro, ensuring a cinematic experience.
The Frame Pro:
Combining Neo QLED technology with customizable art displays, The Frame Pro integrates over 3,000 artworks via the Samsung Art Store. It also includes Wireless One Connect, enabling clutter-free installation.
A Leader in the Market
With these innovations, Samsung strengthens its position as the global leader in the television market, a title it has held for 19 consecutive years. Vision AI not only enhances user experiences but also solidifies Samsung’s commitment to pushing technological boundaries.
As consumer preferences evolve, Samsung Vision AI is poised to set a new standard in home entertainment, making smart TVs more intuitive and interactive than ever before.
