Imagine a music video that lingers in your mind long after the last note fades—a video where each scene is a visual translation of a song’s pulse. For Gabriela Grafolin, making these unforgettable moments is all in a day’s work. At just 28 years old, this Brazilian creative director has mastered the art of turning music into vivid visual journeys. Now, she’s bringing her storytelling to the U.S. stage, ready to redefine how audiences connect with sound through sight.
Crafting Visual Narratives for Carol Biazin’s Albums
Gabriela’s collaborations with Carol Biazin are a masterclass in building visual worlds. For Biazin’s second album, Reversa, Gabriela directed Real Valor and Ligações de Alma, but her role went far beyond directing. She shaped the entire visual identity of the album, creating a cohesive narrative that carried through music videos, photoshoots, and promotional materials. Each video felt like a chapter in a larger story, a testament to her ability to weave storytelling through visuals.
Her next challenge came with Biazin’s third album, No Escuro, Quem É Você?, where she directed Não Quero Me Apaixonar and Amor Traumatizado. These videos resonated with millions of viewers, showcasing her talent for translating the emotional depth of Biazin’s lyrics into captivating visuals. Released in December 2023, Real Valor alone surpassed 5 million views on YouTube, while Ligações de Alma climbed to nearly 7 million views. Gabriela’s work has not only elevated Biazin’s artistic presence but also set new benchmarks for visual storytelling in the Brazilian music scene.
Bridging Humor and Heart: A Unique Collaboration with Lucas Inutilismo
Gabriela’s versatility as a director shone through in her work with Lucas Inutilismo, a content creator known for his offbeat humor. The music video Inabalável allowed Gabriela to blend her signature style with Lucas’s playful yet introspective energy. Premiering in March 2024, the video amassed close to 500,000 views, proving her ability to adapt her style to different tones without losing her unique touch.
In Inabalável, Gabriela seamlessly mixed moments of levity with deeper emotional undertones. Her approach to this project illustrated her flexibility and her knack for reaching audiences across genres. Lucas’s 496,000 subscribers were treated to a video that delivered humor and heart in equal measure, solidifying Gabriela’s reputation as a director who can bring out the best in any creative collaboration.
Transforming Jão’s Vision: From Concerts to Viral Videos
When Jão, one of Brazil’s leading pop stars, sought a visionary to elevate his visuals, he found a kindred spirit in Gabriela. As Creative Coordinator and Assistant to his Creative Director, Pedro Tofani, she helped bring the artist’s ideas to life across various platforms. From coordinating auditions for Jão’s Super album to co-writing the script for the music video Me Lambe, Gabriela played a key role in shaping the visual identity of his projects.
Released in September 2023, Me Lambe quickly resonated with Jão’s fan base, earning nearly 6 million views. Her contributions extended to Jão’s The Town concert, where she helped design an immersive experience that left a lasting impression on audiences. Gabriela’s work with Jão proved her ability to scale her vision, making each project not only a success online but also a memorable experience in live performances.
Synesthesia: Turning Music into Colorful Storytelling
What makes Gabriela’s work truly stand out is her synesthesia—a rare ability to see colors when listening to music. This unique perspective is more than just a creative quirk; it’s a driving force behind her work, enabling her to transform songs into vibrant visual journeys. Gabriela’s use of color is deliberate, with each shade reflecting the mood and emotional tone of the music.
In directing Real Valor, she used deep blues and purples to convey introspection, creating a visual atmosphere that resonated with viewers and matched the song’s lyrical depth. Her synesthesia allows her to build a bridge between sound and sight, making each video a multisensory experience that goes beyond traditional storytelling.
From Brazil to the U.S.: A Visionary Ready for Global Success
Gabriela’s journey from Brazil’s creative scene to the cusp of international acclaim is a story of relentless innovation. With a degree in Advertising and Propaganda from ESPM and a technical background in Graphic Design, she has honed her skills through roles at Steal The Look, W3haus, and Vista magazine. These experiences have prepared her to take on new creative challenges, bringing a blend of artistic vision and strategic thinking to every project.
Now, as she sets her sights on the U.S. music scene, Gabriela Grafolin is more than just a creative director—she’s a storyteller, an artist, and a trailblazer. Her portfolio boasts millions of views, collaborations with top artists, and a reputation for creating visuals that linger in the minds of audiences. With her signature blend of storytelling, color, and emotion, Gabriela is ready to make her mark on a global stage, redefining what music videos can be.
