Rafaela Gutiérrez, an Ecuadorian visionary from Quito, is making waves in the music industry by blending the realms of music and artificial intelligence (AI). As the creative director of CreateSafe, a cutting-edge music technology company based in Los Angeles, she is at the forefront of integrating AI to innovate and tackle the industry’s most complex challenges on a global scale.
At CreateSafe, Rafaela leverages AI to assist in music production, focusing on enhancing, rather than replacing, human creativity. “We try to use artificial intelligence, train artificial intelligence to be like the producer’s assistants, not creatively replace someone who creates music,” she explains. Her work is pivotal in developing AI tools that support artists, offering them new ways to explore and create music. Rafaela was one of the critical members of the groundbreaking project with GRIMES and Triniti, an AI tool that allow users to create music using Grimes’ voice. Further, her role at CreateSafe involves working with high-profile clients, such as Avril Lavigne, Sean Paul, and Davido, helping to shape their musical projects with innovative strategies and AI-enhanced solutions.
Before her current role at CreateSafe, Rafaela honed her skills and expanded her industry knowledge at NOX Media, an alliance of publicists, artists, and technology experts. At NOX Media, she contributed to the development of efficient and impactful communication strategies. Her previous experience and work within the international and Latin music industries allowed her to become a key creative behind the company’s collaborations with Universal Music Latin. This experience provided her with valuable insights into managing high-stakes projects and understanding the intricate dynamics of the music industry.
Rafaela was also the creative director of Metamorfosis, a rebranding initiative for Quiama Airport Management, where she directed the creation of the song “Quiama,” which played a significant role in shaping the company’s identity.
At Global True Advisors, Rafaela served as the creative director for the Today For You, Tomorrow For Me campaign. In this capacity, she directed the creation of the song “Que Brille La Luz” (“Let The Light Shine”), a piece aimed at helping people navigate the emotionally taxing effects of the COVID-19 pandemic. This project underscored her ability to use music as a tool for social impact and emotional healing.
Rafaela Gutiérrez’s journey from Quito to Los Angeles, from a young guitar player to a leading figure in music technology, is a testament to her exceptional talent and relentless drive. Rafaela is not only a trailblazer in her field but also a source of inspiration for young, aspiring musicians and technologists. Her message to them is clear: pursue your dreams with determination and confidence. By merging music with artificial intelligence, she is not only reshaping the music industry but also paving the way for future innovations. Her story is one of passion, creativity, and the power of believing in oneself, encouraging others to dream big and embrace the possibilities that lie at the intersection of art and technology.
